The history of Damiani jewelry is that of an Italian family with a deep-rooted tradition and a passion for the art of jewelry making.
We have been designing and producing precious jewels for three generations.
Our grandfather taught the trade to our father, who passed on his know-how and passion to us.
From a very early age we watched jewelry being created and diamonds and gemstones being processed,
learning to love a profession and its secrets even before we joined the company.
The tradition expressed in all Damiani jewelry is a unique heritage, made of passion and attention to details,
that we are proud of and wish to pass on to our children.
This is a philosophy we share and that gives rise to our creations, which continue to be handcrafted in Italy, one by one.
Last May, photographer Greg Williams shot the new Damiani ad campaign at Eltham Palace, an aristocratic mansion outside London.
Intimate interiors and an enchanting, cinema-like atmosphere form the backdrop for Damiani jewellery, the shining star of the campaign and faithful companion for women who are never less than elegant.
Glamour, emotion, elegance, warm, enveloping light, a play of shadows and unique jewelry: the new press campaign narrated by the voices of protagonists, in a video that reveals the start of a dream.
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